Food Magnet
Food Magnet Vendor App.
Subscription-based mobile platform for food truck owners to broadcast real-time locations, manage dynamic menus, automate marketing, and streamline event bookings.
Steps
We started by understanding business goals, target users, subscription plans, content workflow challenges, and technical requirements to define a clear product roadmap. Next, we designed intuitive interfaces, developed secure systems, integrated payments and live tracking, then optimized performance through testing and deployment.
Lost Sales & Fragmented Marketing
Food trucks lost daily foot traffic because customers struggled to find their changing locations. Vendors relied on inefficient, manual social media updates instead of real-time tracking. Owners also lacked a central system for event bookings and customer data — they needed a fast, on-the-go solution to automate marketing and live GPS broadcasting.
Unified Mobile Ecosystem
We built an app combining real-time GPS tracking, dynamic menus, and automated notifications. This centralized platform eliminated manual updates and streamlined daily operations. We integrated secure payment gateways for Free and Premium vendor subscriptions — paid tiers unlocked priority profile placement and advanced marketing tools to attract local foodies.
Higher Foot Traffic & Better Control
Vendors now broadcast their exact locations and menus instantly with a single tap. This simplified workflow easily connects them with nearby customers and event organizers. Owners gained instant visibility into sales, customer demographics, and profile engagement — real-time data control that directly drives higher daily foot traffic and clear ROI.
Inside the build
How we built it, phase by phase
We gathered business goals, subscription models, live-tracking needs, payment options, menu management requirements, and event booking expectations before finalizing the roadmap. Then we created a modern mobile UI/UX, developed secure APIs, payment systems, real-time GPS pipelines, vendor dashboards, and scalable cloud infrastructure.
Requirements Gathering
- Business goals
- User research
- Feature planning
- Subscription flow
- Payment methods
UI / UX Design
- Wireframing
- User journey
- Landing pages
- Interaction design
Development
- Frontend build
- Backend APIs
- Admin panel
Features
Real-Time GPS Tracking
Broadcast live locations to an interactive map, ensuring nearby customers can always find your food truck instantly.
Dynamic Menu Management
Update daily offerings, adjust prices, and mark items as sold out to keep hungry customers informed on the go.
Automated Push Notifications
Alert local followers and previous customers immediately when you open for business or arrive at a new location.
Subscription Billing
Process secure payments via cards, Apple Pay, and Google Pay for easy upgrades to Premium vendor features.
Event & Booking Workflows
Review catering requests, schedule public festivals, and manage private event bookings directly within the dashboard.
Analytics & Insights
Monitor profile engagement, track customer demographics, and evaluate daily foot traffic to optimize your sales routes.
Operate the platform end to end
Advanced dashboard for managing vendor profiles, GPS hardware activations, promotional codes, monthly recurring revenue (MRR), app downloads, and overall user engagement with real-time insights.
Revenue & Growth
Track Monthly Recurring Revenue (MRR), total Foodie and Vendor app downloads, and monitor active user churn rates instantly.
Vendor & Hardware
Review and publish vendor profiles, activate physical GPS tracking devices, and manage detailed business operating hours.
Promotions & Conversions
Generate custom promo codes, manage trial plans, and monitor free-to-premium vendor subscription conversion rates.
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